Diseases from unsafe water and lack of basic sanitation kill more people every year than all forms of violence, including war. To help the 663 million people around the world without access to this basic human necessity, HydroPeptide, the leader in luxury peptide-based skin care, is launching a collaboration with charity: water, a nonprofit organization delivering clean, safe drinking water to people in developing countries. By donating 3$ from the sale of each Eye Authority, the brand’s award-winning eye cream, HydroPeptide will support the funding of water projects worldwide.
“We know the important role ‘clean’ plays in beauty, and to broaden our efforts in making the world both more clean and beautiful, partnering with charity: water was a clear philanthropic choice,” said Annette Rubin, CEO of HydroPeptide. “Their mission aligns with all we stand for at HydroPeptide, and we’re proud to collaborate with such an inspiring organization, which will have visible and impactful results worldwide.”
In addition to providing valuable aid, HydroPeptide hopes the campaign will inspire and unite its fans and partners by allowing individuals to impact global change with minimal effort. Consumer dollars will go directly toward supporting charity: water’s ongoing work, and progress will be directly tracked here at HydroPeptide.com.
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